Tag

design for the mind

Influencing Users: compliance and conformity

From Design for the Mind by Victor S. Yocco

In this article I talk about two common influence techniques, compliance and conformity.

Design for the Mind: What the Hell is a Heuristic?

By Victor S. Yocco, author of Design for the Mind

People frequently use heuristics to make decisions; you should use them to your advantage in your design. Here are six common heuristics with examples of how to address them in digital design.

Design for the Mind: What the Hell is a Heuristic? (PDF)

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